Ninja Of The Week: Devashish Gupta

The idea of PredCred was conceived over a phone call between Devashish and his partner Anmol. Being huge sports fans and extremely bored, both of them had absolutely no hesitation in taking the idea up. Since then it’s just been small steps towards converting their vision into reality.

As mentioned earlier, Devashish truly believes that they have not had any major success yet. Recently they successfully achieved their user acquisition target for the month of June and it was a major boost! They spent a lot of time trying to develop insights into what it was about their marketing campaign in June that lead them to the target. It is important to make a habit of finding out what are the factors that lead to success.

For Devashish and his co-founder, the major inspiration behind PredCred was just the desire to do something different from the standard 4 hours of college and random internships.

Obstacles are a part of the journey, he says. For him, it was tough to be involved in all aspects of starting a company, because there are too many. They feel lucky to have some great mentors who always helped them channelize their efforts solely in the direction of their vision. Another obstacle for Devashish was to find people who relate to his vision and have the skills to help him execute it. Finding such people was always a major challenge for him.

For Devashish, his mentors have been the greatest support throughout. Friends and family would always help to keep him happy and motivated, but he feels having the right mentors really helps in being clear about your goal and the execution plan.

Devashish feels that success is just about prioritizing between the many things that you have to do. As long as you can keep your focus on the important things that will facilitate you in reaching your goal, everything will work out for the best!