Blogging, as a career, has become a rage in the last few years. From travel and technology to food and fashion, new bloggers are cropping up across various industries at lightning fast speed.

However, most young bloggers aren’t sure about how to become a blogger. They are under the impression that they need to have some formal qualifications to be able to pursue a career in blogging successfully.

What is blogging?

But that couldn’t be farther from the truth! Blogging  is sharing your opinions with the world. Now ask yourself this – Has anyone ever needed a degree to share their opinions? No, right? You just need to be knowledgeable and do your homework so that you don’t end up embarrassing yourself.

Who is Aashna Shroff?

Aashna Shroff, the proprietor of TheSnobJournal, is one of India’s leading fashion blogger! With a staggering follower-base of over 536k followers on Instagram, she is conquering the blogging world one post at a time and there is no stopping her. In addition to associating with famous brands like Lux, Mac Cosmetics and Pantene, she also has tie-ups with several small and medium-sized brands.

Picture Courtesy : Aashna Shroff TheSnobJournal

Wondering how to become a blogger? You’ve come to the right place! Here’s Aashna Shroff’s take on blogging as a career.

Aashna started out with a brand called Snob Shop

Aashna would import and sell fashionable items through her store called the Snob Shop. In her initial years as a blogger, she counted on her store to sustain herself. But once others started doing something similar and started recognition wider fame as a blogger, she decided to build her blogging business, and then revamp Snob Shop by coming up with her own designs and styles.

There is a lot of competition for new bloggers 

According to Aashna, there isn’t a lot of competition for the established bloggers because each of them is known for their own niche and is well-established within that particular niche.

However, there is a lot of competition for new bloggers. If you are new to blogging, Aashna’s advice is to be active, patient, and create content regularly. Try reflecting your personality, which is unique, in your work so that your work stands out from your competition.
While you’re just starting out, you shouldn’t expect brand associations as these take a lot of time . Instead, focus on standing out and creating an impact with your content. Keep going and the brand associations will come.

While in conversation with the CareerNinja team, Aashna spoke at length on how she built a career in blogging.

How to build a career as a blogger?

If you are wondering how to become a blogger, you need to start by deciding what you want to blog about. You need to evaluate if you have enough content ideas to sustain your blog over a period of time. From your very first update, your efforts should be directed towards a plan that will pull in the money.

Here’s the complete and exclusive interview of Aashna Shroff on building a career as a blogger.

Check out this video of Aashna on blogging as a career

While talking to Aashna, she also revealed some fun facts about her blogging journey and how one doesn’t need a degree to become a blogger.

For Aashna, blogging started out as a hobby

She says, “Blogging starts as a hobby for most bloggers.” Aashna was studying and holding a job until she could make a living through blogging alone. She explains, “Most of us, who have more established careers in the blogging industry, have been around for a while. I know of so many people who have left their full-time job to make blogging their full-time career.”

Blogging came naturally to her because she loved reading and writing.  Fashion is yet another thing that she loves. She says, “If you love something, you won’t need a particular skill to write about it. You don’t need fancy grammar or big words. You need to express what you want and believe in what you like. Blogging is very personal, it is all you.”

Aashna Shroff had no formal education in fashion when she started out

Even though several courses on blogging are available today, there were none when she started out. She says,  “When I began, I had no qualifications in fashion or anything to do with blogging. Having said that, there are a lot of courses on blogging today, which is quite surprising. My college, London College of Fashion, offers several courses for aspiring bloggers. But a lot of people learn about blogging through social media social media. Experience is the best teacher!”

Through this experience, she got several insights into the fashion industry and how brands function.

Picture Courtesy : Aashna Shroff TheSnobJournal

A teacher who turned into a blogger

Aashna has studied Early Childhood Education. Even when she interned at EuroKids as a pre-school teacher, her heart always belonged to fashion.

She says, “After a point, teaching got very stressful and I realised this wasn’t for me. I was always inclined towards fashion. Even when I used to go to teach, I used to pick my outfits carefully. I knew that nobody apart from little kids would see me, but even then my approach to everything used to be very fashion-oriented. I took a break from teaching for a few months. And the rest, as they say, is history!”

What’s life like as a blogger?

Wondering how Aashna manages it all and what’s her life like as a top blogger? Here’s what she revealed about her life as a blogger.

Check out this video of Aashna on life as a blogger

Are you excited about starting a career in blogging? If yes, the lack of a degree shouldn’t deter you. Just let your personal sense of style and knowledge of the latest trends lead the way!

Click here to read about how you can convince your parents to let you follow your passion!


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